Where Artistry Meets Beauty

About AMEE Beauty

Growing up in Los Angeles, California, Arturo and Margarita Reyes developed a strong spirit of entrepreneurship. Arturo, in sales and customer service within the automotive industry, always had an attention-to-detail work ethic and a commitment to excellence type attitude. Since a teenager, Margarita's passion for cosmetics landed her in the beauty industry. There, she assisted multiple reputable brands in their growth by handling their sales accounts and product development departments. Both, being raised by hardworking families and being surrounded by creative circles, they always dreamt of one day to own a business they could call theirs. ​They are of the mindset: Create, Create, Create! Create your own beauty in this world, create your own happiness, create your own life. Believing in yourself and backing it with sacrifice, hard work, and dedication is key. being a good person and helping others along the way is edifying to the spirit. Last, if you really want something in life, go out and earn it. These are some of the values they live by and pass down to their children, Emily, Evelyn, and Andrew.​AMEE Beauty represents the thing they value most in the world .... family! ​Arturo, Margarita, Emily, Evelyn, Andrew (AMEE Beauty)